By Brad Layland, Chief Executive Officer & Senior Consultant
Hidden behind an unmarked door in Disneyland, there’s a secret world few people even know exists: Club 33. This exclusive members-only club offers access to private dining rooms, secret lounges, and special privileges that regular park guests can only dream of. Membership comes with a hefty price tag—tens of thousands of dollars in initiation fees and annual dues—but for those who can afford it, the allure is irresistible. It’s not just about the food or the perks; it’s about being part of something exclusive that most people will never experience.
When I think about Club 33, I can’t help but see the similarities with the donor circles that many nonprofits are starting to create. While several terms may be used, the donor circle I’m referring to occurs when an organization invites a group of established donors to attend exclusive events and enjoy unique benefits, with the expectation that they will continue donating at a significant level to maintain this benefit. The promise of exclusive access, insider benefits, and special recognition can be compelling. However, we must be careful when we bring this approach into Christian ministry. As I’ve been approached by several clients asking for advice on creating donor circles, I’ve realized that these well-meaning efforts often miss the mark. In this blog post, I’d like to share why.
Giving for the Kingdom, Not the Perks
Recently, a ministry that my wife and I have supported for over 25 years sent us a packet congratulating us on being part of their special “giving club.” It included a nice note, some lovely recognition, and even a special phone number to call if we needed anything. It was a thoughtful gesture, but it struck me that I hadn’t given all those years to be part of a club. I gave because I believed God was using this ministry to impact lives, and I wanted to be part of that story.
This experience reminded me of the true heart of giving: it’s not about what we get out of it but about joining in God’s work in the world. Our giving should reflect our desire to see His Kingdom come, not an opportunity to receive recognition or perks.
The Difference Between Christian and Secular Giving
The heart of a Christian donor is often different from that of a secular donor. While secular organizations like museums, theaters, and universities often attract donors with special access, exclusive events, or public recognition, Christian giving is rooted in a different set of values.
Many secular organizations use perks and gimmicks because they work, but they appeal primarily to the donor’s desire for access, status, or personal enjoyment. For the Christian donor, giving is an act of worship, an opportunity to be part of something eternal. It’s not about what they get but what they can give—joining God’s mission to bring hope, healing, and transformation. Christian donors give because they are compelled by Christ’s love, not by the promise of exclusive benefits. Their motivation is not to gain something but to partner with God in what He is doing in the world.
Jesus taught, “But when you give to the needy, do not let your left hand know what your right hand is doing, so that your giving may be in secret. Then your Father, who sees what is done in secret, will reward you” (Matthew 6:3-4). Christian donors are drawn to give because their hearts are aligned with the mission and values of the ministry, not because of a tangible reward. The best way to inspire generosity is by showing them the real impact of their gifts—lives changed, families restored, and communities transformed.
The Right Focus: Sharing God’s Impact
When considering a donor circle, your organization should always focus on the impact of your ministry and the lives God is transforming through your work. It’s about inviting donors into the bigger story of what God is doing and showing them how their generosity plays a vital role in that mission.
Instead of leading with a list of benefits, start by sharing stories of transformation, testimonies of changed lives, and the tangible ways God is using your ministry to meet needs. Show how each gift is an opportunity to partner with God in His work. Then, if you want to recognize donors as part of an elite “circle,” let that be a quiet acknowledgment of their role in something far more significant than a club membership.
Keeping the Main Thing the Main Thing
As you consider giving circles or clubs, remember that our focus should always be on the mission God has given us, not the perks we can offer. Jesus never promised us recognition or rewards on this side of heaven for our generosity; He simply invited us to give with a joyful heart, trusting that God would use our gifts to do immeasurably more than we could ask or imagine.
So, when you look at other organizations doing something similar, ask yourself: Are we keeping the main thing the main thing? Are we inviting donors into a deeper relationship with Christ through their giving, or are we just offering another club to join?
Let’s keep our eyes on the true reward: seeing lives transformed by the love of Christ.
We’ve been privileged to help many organizations be more effective in their fundraising through learning and implementing the principles of relational fundraising in their major donor work. Want to talk?