How to Apply Proven Capital Campaign Principles to Your Annual Fundraising

Monday, July 17, 2023 at 1:00 Eastern

Tom MacAdam & Mark Paulson


Tom MacAdam

Senior Consultant

Tom is an accomplished fundraising professional, with two decades of experience leading development efforts in non-profits focused on missions, higher education and publishing. His past roles include VP of Advancement for Slavic Gospel Association, VP of Stewardship for Moody Bible Institute, Regional Director of Development for Wheaton College, and Executive Director of Russian Leadership Ministries. Tom’s expertise includes providing fundraising counsel to nonprofit organizations, including promotional and marketing messaging, direct response fundraising strategy, major donor and planned gift development, and capital campaign counsel. A graduate of Purdue University with a B.A. in Psychology, he earned his J.D. from the University of Illinois, College of Law. Tom is a licensed attorney, having practiced 14 years including roles as a senior executive and corporate general counsel for two technology and digital marketing services businesses. Tom and his wife Amy have five children, and live in Colorado Springs, CO.

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Mark Paulson


Mark is an accomplished professional with over 30 years of experience in fund development, organizational leadership and entrepreneurship. He is passionate about providing creative leadership to ministries and nonprofits, serving them in ways that result in increased partnership and an abundance of resources to accomplish strategic vision. Mark’s areas of expertise include training campaign managers, establishing executive & presidential campaign committees, and developing major donor strategies with gift officers. He has earned a BA in Communications from the University of Minnesota. Mark and his wife Kerry reside in San Diego, California and have two boys.

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