Friday, November 6, 2026

11AM ET

Gen Z is projected to inherit more than $15 trillion over the next two decades. But what does this actually mean, and is your ministry ready for them?

In this immensely practical conversation, we will share findings from The FOCUS Group’s recent deep-dive into the research on Gen Z and generosity. You’ll learn why much of what we assume about this generation is wrong. They’re more generous than their budgets suggest, more open to Scripture than any generation in decades, and more relational than their screens imply.

We’ll dispel five common misconceptions about Gen Z giving, show what it looks like to build trust with a donor half your age, and walk through recommended next steps every ministry can take now.