Why a Capital Campaign Won’t Hurt Your Annual Fund (and Why It Might Even Help It)
With the right approach, a campaign doesn’t drain energy from annual funding—it can become a catalyst that reenergizes an organization and increases a donor’s long-term commitment to the mission
5 Reasons You Should Not be Afraid of Fundraising
By Tom MacAdam, Senior Consultant Nearly 20 years ago, some of my closest friends thought I was crazy. With a strong sense of conviction, I left behind my former profession, and accepted a position as the head of advancement for an international mission organization. It wasn’t just my decision to leave behind a lucrative career […]