Year-End Appeals Are Not a Fundraising Strategy
By Dr. Hector Cruz | CFRE | Consultant Key Takeaways A year-end appeal is a tactic, not a fundraising strategy. Strong year-end results are built through donor relationships cultivated all year long. Consistent communication, stewardship, and engagement lay the foundation for successful year-end giving. Segmenting, personalizing, and focusing on impact can significantly improve the effectiveness […]
The Moment the Light Turns on in Fundraising
When the right perspective begins to take root, something shifts. Fundraising stops feeling like pressure and begins to feel more like partnership.
From Garden to Table: The Missional Ecosystem
By Dr. Hector Cruz | Learning Partnerships Faculty Key Takeaways Recognize that every role in a missional ecosystem—nonprofits, donors, partners, and beneficiaries—is essential to making the kingdom grow. View missional fundraising as a collaborative effort under God’s cultivation rather than a competitive struggle. Embrace your unique role fully, knowing that every part of the ecosystem […]