At The FOCUS Group, we believe the heart of successful fundraising lies in nurturing lasting relationships with donors. It’s about caring for people and allowing them to share and invest in your organization. This philosophy is encapsulated in the:
These principles are simple, yet profound, and shape every aspect of how we do fundraising. They are woven into our proven approach to fundraising, outlined below.
Fundraising is most efficient when we have a basic framework to build on. We call it the Taking Donors Seriously® Fundraising Framework:
We start by crafting a compelling case statement that encapsulates your mission, strategy, and financial goals. This foundational tool not only communicates the essence of your organization to major donors but also underpins all your fundraising communications.
The success of your fundraising efforts is intertwined with the strength of your leadership. We work collaboratively to foster unity, develop staff, and cultivate volunteers who become integral to your fundraising endeavors.
Identifying and understanding your top prospects is crucial. We use advanced tools like Generosity Screening and detailed donor profiles to pinpoint individuals who align closely with your mission in terms of capacity, inclination, and generosity.
Recognizing that each donor is unique, we help you develop tailored strategies for your key supporters, focusing on efficiency and effectiveness in reaching your fundraising objectives.
A well-defined plan, with clear timelines and activities, is essential for staying on track and achieving your goals. We create a customized plan that aligns with your overall development strategy, ensuring consistent progress and focus
CEO of The FOCUS Group
